My wife Lisa and I were married in 2013 but the day I met her back in 2005, I knew she was the woman I was destined to be with. She is beautiful, smart, creative and the visionary behind this brand. We donโt have any children, but our digital creative agency was just like birthing a child and raising them to adulthood! We have a four-legged friend named Luca. Our second shih tzu. The first one was named Bevo who recently passed away.
I got my first job in TV news as soon as I graduated from college. I learned the basics in how a newscast is produced and aired but eventually found my passion for telling stories through the lens of a video camera. I worked in many markets over my 10+ years in the business. El Paso, Tampa, Orlando, Raleigh and Nashville. On my last stop in the TV business, I became a reporter and by adding that skillset to my video skillsโฆset me up for the next chapter in my career.
It was time to make a move and follow my dream of owning my own company. The news business is a young manโs game and I knew I needed to make the leap. It was now or never. My wife and business partner went into business in 2007 which eventually morphed into the full service digital creative agency called SALES:CREATIVE. I learned every aspect of marketing by watching my wife create brands for our clients and by applying my storytelling talents as a marketing strategy. I learned all branding, business strategy, logo design, website design, social media marketing, project management, and photography just to name a few. Owning your own company forces you to learn every aspect of your business and that education far outweighed anything I could have learned at school or by working for a marketing firm. .
Life takes many turns and one thing I have learned is that you need to be ready to adjust when the unexpected happens. My wife and partner was diagnosed with an auto immune disease which necessitated her to rest and not stress. I needed to enter into the corporate world to allow her the time she needed to get healthy. I took all my skills and knowledge in working in the TV news business and everything I learned by founding my own company into the OPO world and worked my way to the Public Relations Manager in less than five years. I revamped their fragmented brand by eliminating the multiple brands they had and rebranding the ones that they kept. I tore down the old website that didnโt serve them and SALES:CREATIVE redesigned the current website. I grew their social media likes and follows by over 75% and created a community that was passionate in what we do as a company. I won multiple awards for my marketing work including the Best in Show Golden Spike Award.
Life takes many turns and one thing I have learned is that you need to be ready to adjust when the unexpected happens. My wife and partner was diagnosed with an auto immune disease which necessitated her to rest and not stress. I needed to enter into the corporate world to allow her the time she needed to get healthy. I took all my skills and knowledge in working in the TV news business and everything I learned by founding my own company into the OPO world and worked my way to the Public Relations Manager in less than five years. I revamped their fragmented brand by eliminating the multiple brands they had and rebranding the ones that they kept. I tore down the old website that didnโt serve them and SALES:CREATIVE redesigned the current website. I grew their social media likes and follows by over 75% and created a community that was passionate in what we do as a company. I won multiple awards for my marketing work including the Best in Show Golden Spike Award.
