About Carlos

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My name is Carlos Jasso and Iโ€™ve been creative my entire life. I noticed that about myself as a kid growing up and it carried over into my career. I love coming up with ideas and finding creative ways to make them happen. Some ideas can be complicated but there is always a way to simplify them. Nobody wants to work on hard, tedious projects that take forever to accomplish. That is why I am doing what I am doing now. I take your complicated strategy, simplify it and use my creativity to make it fun and engaging. I have been doing it my entire career getting fantastic results.

MY FAMILY

My wife Lisa and I were married in 2013 but the day I met her back in 2005, I knew she was the woman I was destined to be with. She is beautiful, smart, creative and the visionary behind this brand. We donโ€™t have any children, but our digital creative agency was just like birthing a child and raising them to adulthood! We have a four-legged friend named Luca. Our second shih tzu. The first one was named Bevo who recently passed away.

EDUCATION

University of Texas at Austin B.S. in Communications โ€“ Broadcast Journalism

University of Texas at Austin B.S. in Communications โ€“ Broadcast Journalism

APR Certified โ€“ Accreditation in Public Relations

APR Certified โ€“ Accreditation in Public Relations

Fluent in English and Spanish

Carlos and Lisa Wedding in Hawii
Carlos and Lisa Wedding in Hawii
Carlos, Lisa and Bevo
Carlos, Lisa and Bevo

WORK HISTORY

Reporter/Videographer

I got my first job in TV news as soon as I graduated from college. I learned the basics in how a newscast is produced and aired but eventually found my passion for telling stories through the lens of a video camera. I worked in many markets over my 10+ years in the business. El Paso, Tampa, Orlando, Raleigh and Nashville. On my last stop in the TV business, I became a reporter and by adding that skillset to my video skillsโ€ฆset me up for the next chapter in my career.

Highlights

Covered the day POTUS announced Osama Bin Laden was killed
Countless hurricane and tornado coverage
Kickballโ€ฆthe next great American sport?

Co-Founder/Creative Director

SALES:CREATIVE Logo

It was time to make a move and follow my dream of owning my own company. The news business is a young manโ€™s game and I knew I needed to make the leap. It was now or never. My wife and business partner went into business in 2007 which eventually morphed into the full service digital creative agency called SALES:CREATIVE. I learned every aspect of marketing by watching my wife create brands for our clients and by applying my storytelling talents as a marketing strategy. I learned all branding, business strategy, logo design, website design, social media marketing, project management, and photography just to name a few. Owning your own company forces you to learn every aspect of your business and that education far outweighed anything I could have learned at school or by working for a marketing firm. .

SALES:CREATIVE Logo

Highlights

We were asked to be on faculty at CEO Space International
Consulted with hundreds of business owners/ entreprenuers
Owning your own business is the best education money can buy

Public Relations/Creative Services Manager

Carlos Jasso Creativity Simplified

Life takes many turns and one thing I have learned is that you need to be ready to adjust when the unexpected happens. My wife and partner was diagnosed with an auto immune disease which necessitated her to rest and not stress. I needed to enter into the corporate world to allow her the time she needed to get healthy. I took all my skills and knowledge in working in the TV news business and everything I learned by founding my own company into the OPO world and worked my way to the Public Relations Manager in less than five years. I revamped their fragmented brand by eliminating the multiple brands they had and rebranding the ones that they kept. I tore down the old website that didnโ€™t serve them and SALES:CREATIVE redesigned the current website. I grew their social media likes and follows by over 75% and created a community that was passionate in what we do as a company. I won multiple awards for my marketing work including the Best in Show Golden Spike Award.

Highlights

Has raised close to $200K for non-profit in less than five years
Reshaped the PR department through my strategies and campaigns
Instrumental in getting a personalized license plate to the state of Utah

Life takes many turns and one thing I have learned is that you need to be ready to adjust when the unexpected happens. My wife and partner was diagnosed with an auto immune disease which necessitated her to rest and not stress. I needed to enter into the corporate world to allow her the time she needed to get healthy. I took all my skills and knowledge in working in the TV news business and everything I learned by founding my own company into the OPO world and worked my way to the Public Relations Manager in less than five years. I revamped their fragmented brand by eliminating the multiple brands they had and rebranding the ones that they kept. I tore down the old website that didnโ€™t serve them and SALES:CREATIVE redesigned the current website. I grew their social media likes and follows by over 75% and created a community that was passionate in what we do as a company. I won multiple awards for my marketing work including the Best in Show Golden Spike Award.

Uniquely Qualified

Multi-Media Marketing Expert
Social Media Strategist and Implementor
Relationship & Network Builder
Champion Storyteller
Teacher and Mentor

Accomplishments

I received my degree from The University of Texas in 1996; B.S. in Communications with an emphasis on Broadcast Journalism โ€“ Radio, Television and Film
APR Certified - Accreditation in Public Relations
PRSA Board of Directors โ€“ Golden Spike Committee
Emmy Award Nominee

Awards

Carlos Jasso - Golden Spike I won the prestigious Best of Show in 2022 given out to the best campaign in Utah during that year and four Golden Spike Awards from 2021 to 2023 which are presented to the best public relations campaigns and tactics by many of Utah's corporations, public relations agencies, nonprofit organizations, educational and health institutions, and independent practitioners.