SERVICES
CONSULTING
Research, Planning, Implementation and Evaluation. Now add marketing strategy, spotting trends, storytelling, content creation, analytics and engagement into the mix. Is your company incorporating any or all of these tactics to your marketing strategy/plan? Are your current tactics not working? Why are they not working? Let me simplify your approach. I will be honest and straight forward and create processes for your team to follow. I’ve consulted with hundreds of businesses over the years and many times the solution is right in front of them. All that is needed is an outside person to bring in a different perspective.
I will bring a free flowing and innovative spirit to your team. I will be organized and provide you with a blueprint; step by step instructions on how achieve your marketing goals. I’m innovative and love to try new ways of doing things with creativity leading the way in how I operate. If it’s not fun or exciting…don’t do it. If it’s not working…shift away from it. Look to marry ROI with creativity and once you find it…keep doing it!
COURSES
Five years ago, I didn’t know how to post on social media, what to post, and how to get engagement…let alone grow an audience. I knew the strategy behind social media and how important it was for a business because I consulted with hundreds of business owners on what they should post but I never had to do it day to day. That is, until I was hired primarily to do just that. I knew I could do it…I just needed a few tutorials to help me get a running start. I searched all over the internet and I couldn’t find anything. A few internet marketers were selling memberships that were selling everything internet. I just wanted to know the best way to grow our audience. Nothing was out there. At that point, I knew I had to do it myself.
I dove in feet first developed my three-tier strategy.
1
What’s the end goal and what’s the big idea to get to that goal?
2
Content is king so what type of creative will work to achieve your goal?
3
Finally, read your analytics and follow what it says and keep doing the first two points.
I told myself that when I was ready that I would offer a course that eliminated all the frustration I was faced with when I first started my social media management journey. Since that time, I’ve grown my company’s audience 75%. We have built a community that is engaged and have helped us grow. They are passionate, they post comments and share our post. They raise money for us, close to $200k in five years and they helped me bring our state a personalized license plate. My campaigns and strategies have won me six Golden Spike Awards including the best of show, given to the best campaign in the state.
I will teach you what I’ve learned, every step I took, to get me to where I am now. I offer two courses. One is live and one is taped. The live version is a 6-week course with only five
individuals at a time. Anything bigger and the effectiveness will suffer. By being a small group…I will be able to give each person personalized attention, and everyone will be able to learn from each other. It does not matter what type of business you are in. The fundamental tools will be there for you to take into your social media management strategy.
The second course will be a set of video tutorials that you will watch at your convenience. It is less expensive than the live course because it won’t offer the personalized attention from me. You will still get the same content, but you won’t be able to ask me specific questions on how you can take the concepts and implement them into your business.
SPEAKING
One thing I love to do is teach. I love to talk about what I’ve learned over my career and teach others what worked for me and more importantly what not to do. The best way to do that is by telling stories. I’ve been a storyteller my entire career, mostly through the lens of a video camera though now I do it in classrooms, conferences and meetings. I get asked to speak about my career path, what I have done to get to where I am and primarily my award-winning marketing strategies.
I bring in stories from my life that have shaped my career. Some are inspirational and some are funny. Actually, they are always funny. I love to laugh at myself and I don’t take things seriously. I’ve failed many times in my career and I will fail many more times in the future but the more I fail, the more I succeed so I’m not afraid of failure. I expect it. I look forward to it because each time I fail, I come back better.
Take speaking as an example. Getting up in front of a group of people doesn’t came naturally to me. In fact, I was scared to death every time I had to do it in class as a young boy. I never thought I would be able to do it until I started watching my wife get up and speak to crowds of hundreds at conferences. We had a client who taught people to be better speakers and the little voice in my head thought…maybe I could do it. If I had to.
Guess what…I had to one day. I won the best in show award and I had to get up and deliver a short speech on my winning entry. It wasn’t bad. It was okay. I then did it again a few more times and guess what…they got better. Now, I don’t event think about it. I knew that if I ever wanted to get to where I want to be in my career, I had to do hard things. Speaking and giving presentations to a group of people (large or small) was something that I had to do. I’m doing it now.
So, if you want to hear more about my life and career, you want me to teach you what has made me successful, book me to speak at your next event.
Join us as we embark on a journey to unlock your brand's full potential, crafting engaging narratives and harnessing cutting-edge techniques. Discover how Carlos Jasso can elevate your digital presence and drive your success.
